Larry Brown: The "Modfather"

Larry Brown is now the conservative, "straight-laced" coach of the NBA Philadelphia 76ers. But back in his 1970's ABA coaching days, Brown was known around the league as the "Modfather." He was very fond of wearing Oshkosh B'Gosh farmers' overalls (above left) to games and press conferences. And check out Brown yelling at the refs in his groovy rainbow sweater (above right)!

Larry Jones: the "Mad Hatter"

Larry Jones, the All-Star guard of the Denver Rockets and The Floridians, was nicknamed the "Mad Hatter" because he owned over a dozen sylish hats.

"The newest member of the Stars recently showed us his favorite fashion ideas. Larry chose to see the sights (or was the sight to see!) in Arrow Press Square in a black doubleknit two-piece pants and battlejack, accentuated with red and lavender leather strips. For the total individual look, Larry topped his outfit with a red looseknit beret, and the latest in men's fashions -- a shoulder strap carryall!"

Tom Hagan: Bold. Very Bold.

In 1970, Texas Chaparrals guard Tom Hagan adopted this unique hat -- and pose -- for his team publicity photo.

Sam Robinson and Ron Franz: High Level Competition

From the Floridians' 1970-71 program:

"Sam Robinson (left) is a Super Rookie and a Super Dresser, too, especially in this gangster outfit. Ron Franz' bells and puffed-sleeve shirts (right) have comfort and class. . . . Competition exists off the basketball court, too. To be the best dressed. It's not unusual for a rookie to spend a big hunk of bonus money on a new wardrobe, but most of the time he has much catching up to do, just like on the basketball court."

Bob Bass and the Memphis Tams: Dressed to Thrill

In 1972, the Memphis Tams became the most "colorful" team in the ABA. At their first home game, all of the Tams and Coach Bob Bass (above left) pranced onto the court wearing white, green, and gold tams (hats) on their heads. The players' uniforms were also a sight to behold. The Tams had green, gold, and white tops, plus green, gold, and white shorts. The Tams wore these colors in all possible combinations. Some of the combinations were unbearably ugly--for example, at home the Tams sometimes wore their gold tops with their white shorts (above right). On the road, it was even worse when the Tams wore their green shirts with their white shorts.